High Impact Direct

products | clients

Casino Player Site marketing systems(CTO), Automated lead acquisition and follow up services, Variable landing pages(PURL), Variable e-mail, Variable text messaging, Data capture, Web and mobile application development, Campaign management, Variable direct mail, Business & Point of Sale collateral.

Casino Player Site marketing systems(CTO) Connnect to Offers

The “Connect To Offers” (CTO) online marketing system provided by High Impact Direct can directly provide reduced direct mail expense, greater offer redemption and gaming revenue and create an environment where players can access their offers anytime with a single click form their computer or handheld device. The CTO system includes monthly outbound variable e-mail and text notifications that keep your players aware of the fact that they can retrieve their offers consolidated in one location online and on their phones. The CTO system opens new communication channels, produces increased gaming revenue and offer redemption, has a low impact on casino manager work flow, is easy to implement, easy for players to use, is inexpensive , uses latest technologies and players appreciate it.

Benefit from reduced mailing expense, increase your brand awareness, leverage new communication channels and capture your players’ preferences, e-mail addresses and cell phone numbers. Implement the Connect To Offers marketing system today. Simply provide a current mail piece and we’ll start designing your system immediately.

Our Connect To Offers online player marketing systems are perfectly suited for casinos that have tiered reward systems as the sites manifest differentiating information to prospects based on their tier level and gaming history via their permanent unique PURL address. Players can log in anytime to: Firstname. Mycasino.com and see their latest mail offers, create bookings with their host, make reservations, enter drawings, read the newsletter, register for tournaments, refer a friend, view the entertainment calendar, and take advantage of all that your casino has to offer them. Our micro sites provide a highly personalized experience that promotes every component of casino marketing.

E-mail and SMS update notification included:
Included as part of the micro site program we update the sites with new content based on the frequency of the mail offer and other promotions. At the time of each update we notify players by sending them a variable e-mail and/or a variable text, message that they can click on to be directed to their personalized site.

Variable Widget Tool:
Our unique variable widget tool allows users to load an icon on their desktop or portable device that will flash when there are changes to the player’s site. The player can simply click the icon to be directed to their offers site.

Phone applications:
Our phone applications available for both Android and iPhone operating systems were designed with one objective. Our unique phone applications deliver offers to players by allowing them to click once from an Icon on their phone and be directed to their personalized offer site.

Complete tracking and real time Excel reporting:
All micro site activity is tracked and available in Excel reports that are available anytime by logging in to your reporting dashboard.

Sites include any or all of the following:

Current mail offers- Current and future direct mail offers can be delivered in the form of printable coupons or bullets in the site.
Create a booking tool- The tool allows prospects to send their direct mail booking request to their host.
E-mail capture- The sites collect valuable e-mail addresses and cell phone numbers from your players when they respond to your direct mail.
Host information- this section of the site displays the player’s host image and contact information and link to MS outlook for easy e-mail correspondence.
Refer a friend- The Refer a Friend tool allows users to print coupons redeemable when a referred friend creates a players club account.
Drawing tool- the drawing tool allows users to enter a drawing simply by clicking on a button in their site.
Go Green registration tool- the Go Green tool allows users to opt- in for a micro site going forward
VIP special registration section- The VIP offer section only displays links for specific targets within the group. The links allow users to register for promotions and events.
Birthday link- Displays special rewards for players that have a birthday during the current month.
Widget tool- Allows users to load an icon to their desktop so users are one mouse click away from their offers.
High Security-The high security feature allows users to create their own password to gain entry to their site.
Android and iPhone phone applications that allow users to click once to visit their site on their handheld device.Variable QR Codes on outbound direct mail.

Benefits:

Incremental bookings & gaming revenue
Reduce direct mail expense – green alternative
Collects e-mails and Cell #’s from your players
Delivers variable mail offers electronically
Delivers variable mail offers electronically
Higher e-mail response rates
Variable e-mail and SMS support
Robust tracking and reporting
Real time quantifiable marketing results
Exposes your casino web site
Increases brand loyalty
Increases property awareness
Increases floor traffic through personalized offer redemption
Program includes all static and variable site updates

To get started we need the following:
#1 Privacy agreement for us to sign
#2 Current mail pieces
#3 Current mail offer matrix
#4 Features and functions you want represented in the site (select from list above)
#5 Development check $3,000

Timing:
Our development cycle is about 30 to 60 days

Pricing:
One time site/system development $4,000

Development includes: Desktop widget applications, phone applications (Android and iPhone), custom system design with unlimited revisions.

Monthly Hosting:
The hosting charges include the monthly site updates and e-mails to all prospects that have e-mail in the record. We will also send SMS and widget flashes monthly also included in the hosting. $.033 per unit per month ($1500 monthly hosting minimum)

No monthly or annual obligation- Pay-as-you-go in advance monthly. All prices quoted in this document are estimates based on our Idea of system architecture. Pricing will be based on the actual design, functions and volume.

7495 West Azure Dr.

Las Vegas NV 89166 • 702.672.7601